Life Lessons Wellbeing

My tribute to Jess Ainscough + my thoughts on her legacy

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Be Kind. Be Brave. Be Well.

Jess Ainscough was known as the Wellness Warrior, she was one of the brightest lights in the world of wellbeing. I learned so much about kindness, courage and authenticity from this woman. Her life was cut short, the number of lives she impacted is immeasurable though, and her legacy is one that I have not stopped thinking about since she died just under a week ago.

The sisterhood that gathered around her over the past few years is the most beautiful testament to the person and friend that she clearly was. These women have collectively been some of the most powerful influences in my own healing and spiritual development over recent times. Tara Bliss is one of those souls who has stood beside Jess publicly and proudly, and her tribute is powerfully moving and beautiful.

Tara’s words in particular touched me deeply, the intimate humanity that Jess inspired and created around her is so beautifully felt in the sharing of their grief. I felt the need to share my thoughts on her impact too, as a fellow blogger, someone who knows cancer well, and as someone who simply cares that there is more positivity out there about this extraordinary soul.

I know the facts about cancer treatment, through my personal experience as a Carer, my extensive research and the years of my career that I spent managing a cancer support program. I am not a health professional though, and it is not my place to comment or judge anyone on their choice of treatment. I understand that there is a lot of concern about alternative treatments, and that Jess’s legacy is being influenced by those who feel strongly about her decisions. It is not our place to question those decisions though.

As someone who cares deeply about kindness, compassion and living a life without judgement, I am struggling to keep myself away from all of the media and blog posts. I made a pact as a blogger that I would always write, comment and connect from a place of love. It is hard sometimes not to let anger and other harmful emotions surface though! It has been just under a week since Jess’s best friends, her soulmate and fiancé, her Father and the rest of her family lost her and yet the overwhelming amount of words shared with no respect for them makes me so sad.

Can we not just honour the profound impact she had on so many lives? Jess did not dictate that her choice of cancer treatment was the right one for everyone, she lived the last 7 years since her diagnosis doing what she believed was right for her, supported every step of the way by her loved ones. Who are we to judge her choices, not knowing what it was like as someone in their early 20s to be told that they should amputate their arm above the shoulder?

Jess embodied many of the things that I hope to be in this lifetime, outside of any judgements that you have about her treatment choices, please hold her and her loved ones in your prayers and thoughts.


Jess was authentic, extraordinary, a light-worker.


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  • Jenni from Styling Curvy

    I didn’t know Jess or her writing, but I’ve read enough lately to know how loved and missed she will be. Until you have cancer in you…you can’t possibly know how you will react. Seven years is a long time in cancer terms, could she have lived longer?…who knows. The reality is she lived 7 years with cancer and lived deeply, fully and consciously. Sounds good to me x

    • admin

      Jen this is exactly how I feel:
      “The reality is she lived 7 years with cancer and lived deeply, fully and consciously. Sounds good to me x”

  • Sammie @ The Annoyed Thyroid

    I’m amazed at how much judgement there has been of Jess around the interwebs. I don’t think anyone can say what they think is right, until faced with a cancer diagnosis of their own, and then they are forced to do what is right, and right for them. Every person, every body and every diagnosis is different. When you’re faced with your own mortality, you have to make difficult choices, about life and the quality of that left. I’m in awe of Jess and how she made her own choices, lived an inspired life and shared her light of others. Just because she didn’t win her battle with cancer makes her no less courageous or inspiring, it just makes her more unlucky. My heart feels heavy for those that she has left behind xx

    • admin

      Absolutely with you, on every word Sammie xx

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