Inspired By Series

Inspired by Susannah Conway


Susannah Conway has been a virtual companion to me over the past years, always sharing her generous spirit, beautifully crafted words and soulful photography. I was drawn to Susannah through the way that she shared her grief. The grief and healing that came when she lost her beloved suddenly and tragically. It was the way that she opened her broken heart so that others could enter into their own healing that sparked my admiration and immense respect for this extraordinary human.

Charity Inspired By Series Kindness Parenting

Inspired By: Amy Shipp and the Mum Life Project

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Amy Shipp is a beautiful and humble soul .. whilst leading a busy little life of her own as a working Mamma she is also coordinating an amazing movement called the Mum Life Project. Amy recognises that the Mum life is tough, and often overwhelming at times. Amy’s values of sharing, inspiring, encouraging and supporting other Mums are a perfect reflection of my own, I knew that I had to share (shout!) all about the #mumlifeproject.

Amy replied straight away to my invitation to join the Inspired By series, and I am so excited to be able to share her interview and encourage you to learn more about Amy and embrace her idea to change the life of Mammas everywhere!

Inspired By: Amy Shipp




Where in the world do you call home?

Sydney, Australia.

Describe your home and neighbourhood:

We live in an area of Sydney known as the Inner West. It’s about 5km from the Sydney CBD and the Harbour is quite literally at the end of my street. I am an Inner Westie born and bred! I love that it offers such a diverse range of culture, people and food. It’s a very socially conscious area and its full of life .. cafes, bars and regular street fairs.

Our home is a little semi detached house in a lovely tree lined street. It is actually my Grandma’s childhood home and it’s teeny tiny! We have done a few cosmetic things, but it is still pretty much in original condition .. we even have an outhouse! Yep that’s right, we don’t even have a toilet inside!

We are quite literally bursting at the seams and we are about to start the process of planning a renovation.

How would you describe yourself in three words?

Loyal. Honest. Fun-loving.

What is the purpose of the Mum Life Project?

#mumlife is tough! In fact, sometimes it feels so overwhelming and almost impossible! I have often wondered how in the world I will get through the next five minutes, let alone the end of the day! I know, more than anyone, that a small gesture of love can literally give you the strength to pick yourself up off the floor and do it all again tomorrow. To receive something in the mail, after a hellish day or week, can bring back your spark.

The concept of the #mumlifeproject is simple. It is a hub for Mums to share, encourage, support and inspire on Instagram. It’s real and raw and a place of love. It’s a great opportunity to engage on the hashtag and meet some wonderful and inspiring women who will not only support each other through the tough times, but share in the joys and triumphs of Motherhood as well.

Once a month, one deserving Mamma will be selected from the hashtag (either from sharing their own story or being nominated by someone else) and we will send some much needed love her way. I will be donating $50 of my own money to produce a monthly care pack that will also include donations and items from some of our amazing and generous partners.

This is completely not for profit and every bit of money received goes into producing and sending packs for #mumlifeproject.

How do we get involved?

The #mumlifeproject is all about sharing .. sharing the love, sharing stories and sharing the idea. The more people who know about the project, the more Mammas I can help and the more packs we can send.

However, the gifts are only one aspect of the initiative. The hashtag is where the magic happens. It is where Mammas can connect and support each other. It is where you can post about a rough day or a great day and there is a community of women, reading your story and genuinely wanting to be a part of your highs and lows. They are there to offer support and a much needed pick me up. So please, continue to share your stories on the #mumlifeproject hashtag and continue to nominate worth Mammas to receive the monthly pack.

If you could choose any celebrity to become Ambassador for the Mum Life Project who would you choose and why?

Beyonce, because ummm Beyonce! She is not only an inspiring woman and working Mamma, she also knows full well that girls RUN THE WORLD! Obviously Beyonce is a super star and musical genius, but I am sure she would consider herself a Mother first and foremost just like the rest of us. I don’t know the details of Beyonce’s life, but I can assume she has plenty of support helping to raise her daughter and so do a lot of working Mammas.

Beyonce certainly lives a blessed life, but having a crap #mumlife day happens to everyone, even Queen Bee! It doesn’t discriminate! This is what the Mum Life Project is all about, there are lots of everyday Mothers out there who just need a little pick, a reminded that they are doing a great job. It is not all about the gift, it is about the gesture that makes a difference to someone’s spirit.

Motherhood is the toughest gig, the toughest thing I have ever done. If you’re reading this Beyonce, have your people call my people and we can work something out! If you don’t have time to be an Ambassador, a little $10,000 donation would be amazing and would allow me to send packs to 400 deserving Mammas! (now that would be pretty epic!)

What do you think is the most important thing for us to teach the children of our generation?

I want to raise Emily to have compassion and a strong sense of social justice. I hope that her heart and home will always be open to those less fortunate. I don’t want to live in a world where people forget to give back and forget that being kindhearted and selfless is what makes the world beautiful. I think its important to lead by example and to be the chance you want to see.

How do you take care of yourself amongst the busy demands of daily life?

In my first year of being a Mother, I hardly took any time for myself and it took its toll on me physically and mentally. I have now made some changes, and I’ve realised that if I am happy then my family will be too. Self love is so important. I am licks that I have a supportive husband and family that help share the load so I can take a night off every now and then to do the things that bring me joy.

Hobbies and downtime activities that I enjoy include playing hockey, doing the occasional gym class, catch ups with friends, getting a pedicure, a wine or two and I don’t mind a bit of cheesy reality TV!

What has been your greatest lesson in life so far?

No one has ever become poor by giving. Give as much as you can, it doesn’t have to be financially. Random acts of kindness change people’s lives, it could literally be as simple as donating blood. Do what you can in life to make others happy and you will be blessed beyond measure.

What is your best advice for anyone else who has a dream to be extra-ordinary?

Everyone has an opinion, but you know what, no one’s matters except your own. There will always be critics, people who don’t want you to succeed. Please know that their criticism isn’t about you, its about them and their own fears. Believe in yourself and surround yourself with encouragers, take a chance .. remember that you were put on this earth to do amazing things!


Sweet treat: Fairy Floss.

Holiday destination: India

Colour: Yellow

Word: Supercalifragilisticexpialidocious!

Memory: The day I found out I was pregnant, 2 weeks before we were due to start our first round of IVF! That was pretty f**king RAD!

Magazine: Real Living

Blog: Beautiful Life Industries

Online store: My Messy Room

Smell: I love the smell of a baked dinner, a lamb roasting, potatoes, mint sauce .. that small just reminds me of family and home.

Please pop over to #mumlifeproject and get involved!


Blogging Doing what you love Inspired By Series

Inspired By: Emma Kate Co

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Blogging has changed my life, in more ways than I could have possibly imagined. The same energy that you put into the online world is what will come back to you, and thus far I have strived (and always will) to put out as much goodness, authenticity and light as possible. It is not about sugar coating, applying a filter to the less than perfect or hiding behind a screen. It is about letting our own lessons, our own carefully ‘curated’ moments out into the universe. It is about creativity, passion and utilising technology to make your mark.

I have crossed cyber paths with some of the most amazing humans out here in the blogosphere .. creative, kind, humble, extraordinary humans. Emma Kate is one of those lovely lights who blazes her own trail, leaving her own unique beauty everywhere she travels and takes her dreamy photos! Social media really is a magical outlet for connecting, making new friends, sharing and expressing! Emma Kate responded promptly and generously to my Inspired By series request, and I hope that you enjoy getting to know her a little better.

Where in the world do you call home?

Right now, I call Adelaide, South Australia my home. I grew up here and very recently returned for a ‘hiatus’, sunshine soaking pitstop from two years of perpetual travelling and living overseas.

Describe your home and neighbourhood:

Adelaide is a small city, nestled between rolling hills, vineyards and sprawling coastline. We have a brilliant food scene and amazing coffee. March is festival + fringe season, and we have outdoor parkland bars dotted around the city with fairy lights strung in trees, acrobatic shows, street food vans, pink skied balmy nights and a dreamy atmosphere. I love Adelaide most during March.

How would you describe yourself in 3 words:

Dreamer. Traveller. Seeker.

What is the name of your blog | business | passion and what is its purpose?

Emma Kate Co. until recently has primarily been a design studio and freelance service, where I specialise in branding, ebook design, hand lettering and illustration commissions for clients. I’ve had the pleasure of working with coaches, bloggers, photographers, trailblazers, rule breakers and entrepreneurs around the world who invest in design, their brands and their dreams.

This year, I’m switching up gears a little (lot!) and shifting focus from being a service to a product focused brand. Behind the scenes I’m working on a stationery + travel + lifestyle collection, which will launch in just a few months!

I tell stories – with paint, pen, texture and script.

My purpose is to inspire sudden smiles. Compassion. Happy sighs. To make days around the planet. My purpose is to inspire adventure – wanderlust – living the life of one’s dreams, with unabashed heart + clarity + soul + grace.

If you could choose any celebrity to become the Ambassador for your brand who would you choose and why?

Emma Watson would be a pretty beautiful Ambassador for my brand!! I have huge respect for her passion and work in gender equality and women’s empowerment.

What do you think is the most important thing for us to teach the children of our generation?

That it’s entirely possible to live the life of your dreams. Show up – do the work (lots of work!) – be brave – devote – and dreams will manifest.

Which food and drink do you consider essential to your mental and physical wellbeing?

Goats cheese (or any cheese for that matter – preferably with wine!) and tea, lots of tea!

How do you take care of yourself amongst the busy demands of daily life?

I honestly haven’t figured out the idea of ‘balance’ very convincingly yet! I live and breathe design – my work spills into my life, my life spills into my work – the line between the two is fuzzy and I like it that way. My work is such an extension of myself, my freelance clients become friends, my laptop comes everywhere with me – and I’m in this industry because I want complete immersion.

Lately, I’ve been really feeling the need to protect my energy – which means saying NO to a lot of things that are not a priority, in order to carve space for the things that are. We can do anything, but not everything after all.

What has been your greatest lesson in life so far?

Ooh that’s a big question! I’d say that my greatest lesson has been themed around freedom – losing it, fighting for it, owning it, thriving with it.

For most of my teenage years I struggled with anorexia, and that would undoubtably be my biggest challenge in life so far. For six odd years I was addicted to living a life completely in shadow; living and breathing the complete antithesis of my own rules and ultimately, the very fight to reclaim my life.

Living a life that feels free – uninhibited, unbridled, open and abundant is what I value most.

What is your best advice for anyone else who has a dream to be extra-ordinary?

This awesome advice (currently stuck to my computer via a sticky note, thanks to Danielle La Porte!)

+ Say yes, then figure it out.

+ Life is on your side.

+ Everything is progress.

+ Know you are changing.


Sweet treat: lemon curd anything.

Holiday destination: Turkey.

Colour: mint green.

Word: Hygge (Danish) – the art of creating intimacy: a sense of comradeship, conviviality, and contentment rolled into one.

Memory: floating across the orange sky at sunrise in Kapadokya, Turkey.

Magazine: Collective.

Blog: Rue Rodier, written by freelance writer living in Paris. Such beautiful photos + sentiment + style.

Online store: Book Depository.

Smell: freshly ground coffee! + the earthy smell that catches in your throat after Summer rain.

I am in awe of these words, the passion and the beauty that Emma Kate puts out into the world! (I chose some of my favourite pics of hers for this post!) I would highly recommend spending some time in any or all of her online spaces:

Blog | website